Privacy Policy

1. Overview

Echo is built to help users process emotional experiences through guided reflection. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your information.

2. Information We Collect

We may collect account information (such as email), usage data (such as app activity and device/browser metadata), and journal or reflection content you choose to provide in the app.

3. How We Use Information

We use information to provide, maintain, and improve Echo, including to:

• Deliver personalized reflections and support experiences.
• Operate core product features, analytics, and security protections.
• Communicate service updates, policy changes, or support responses.

4. AI Processing and Identity Protection

Echo may use AI systems to generate responses and insights. Your identity is not shared with AI providers for this purpose. We design our systems so personally identifying account details (such as your name, direct contact details, or other direct identifiers) are not sent as part of AI prompts for routine product functionality.

We also apply reasonable technical and organizational safeguards to reduce exposure of sensitive information and to protect your data.

5. Sharing of Information

We do not sell your personal information. We may share limited data with trusted service providers that help us operate Echo (for example hosting, analytics, customer support, and security), subject to contractual confidentiality and data protection obligations.

6. Data Retention

We retain information only as long as necessary to provide Echo, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary based on the data type and legal requirements.

7. Security

We use reasonable safeguards intended to protect your data. No system is completely secure, so we cannot guarantee absolute security.

8. Your Choices and Rights

Depending on your location, you may have rights to access, correct, delete, or export your personal data, and to object to or limit certain processing. You may also request account deletion by contacting us.

9. Children's Privacy

Echo is not intended for children under 13 (or a higher minimum age where required by local law). If we learn we collected personal information from a child without proper consent, we will take appropriate steps to delete it.

10. Policy Changes

We may update this Privacy Policy from time to time. If we make material changes, we will post an updated date and may provide additional notice as required.

11. Contact

Questions about this Privacy Policy can be sent via DM on Instagram at @aiecho.live.